In our generation, gaining attention and followers has sadly become very easy. All one needs to do is sound controversial, inflammatory, or sensational. This, to me, is what I call cheap popularity, attention obtained at the expense of truth, honour, and spiritual maturity.
It is deeply troubling that a fellow minister would deliberately attack another minister on flimsy or unverified grounds simply to harvest likes, shares, and comments. Even more alarming is the growing tendency to drag to social media matters that ought to be handled privately, wisely, and redemptively, just to remain relevant in the public eye.
Even more grievous is when young ministers derive pleasure in attacking, dishonouring, and discrediting spiritual fathers, mistaking rebellion for boldness and insolence for courage, all in the pursuit of popularity. What a dangerous trade-off.
Herein lies the real danger: that something is popular does not mean it is proper. Not everything that trends is approved by heaven. What may win applause from men can provoke the displeasure and judgement of God.
Ministry was never designed to be built on controversy, slander, or public shaming. True authority is not established by tearing others down but by a proven walk with God. Cheap popularity is a trap. It intoxicates the ego, erodes spiritual authority, and ultimately shortens destinies.
May we choose depth over noise, honour over hype, and divine approval over human applause.
Avoid cheap popularity, at all costs.
Rev. Bobbs Lyonga Elive
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